Advertisement Copy Writing in Stylewriter Software

To write a good advertisement Copy, you must focus on the key benefits to the reader and use clear style and attractive layout.  Use a heading and introduction that attract your reader’s attention.  Keep your style readable by using short sentences and active verbs and avoiding jargon.

Make sure your advertisement is full of specific benefits that are relevant to the reader’s needs and uses key selling words such as new, best, fastest, excellent.  Check your advertisement is credible and does not claim to offer what it cannot deliver.  Finally, make sure your advertisement ends by telling the reader what to do.

When you select Advertising as your writing task, StyleWriter Software adjusts its statistical measures as follows:

	Style Index	Average Sentance	Passive Index	Long Sentance Limit
Excellent Range	0-10	8-16	0-10	20

Checklist

1.    Decide your aim (sales, product awareness, corporate image).
2.    Focus on the audience.
3.    List the key selling points for that audience.
4.    Decide the best advertising medium.
5.    Use an effective title.
6.    Use plain English.

• • No passive verbs
  • Short sentences
  • No unnecessary technical terms or abbreviations
  • Common words and a conversational style

7.    Find key selling words.
8.    Tell the reader what to do.

Plain English Writing Task Styles in Stylewriter

This entry was posted on June 13th, 2010 and is filed under Writing Task Styles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.